OMG! You’ve got The Color Green Syndrome… and it’s killing your business, absolutely killing it!

by Dr. Jeffrey Lant

Author’s program note. Are you one of the billion or so people worldwide who’s
been blaming the recession for all your woes, including that pimple on your
back you popped… but should have left alone? Then this article is for YOU…
and not a moment too soon either. In it, we’re going to examine just what you did
yesterday to make money and whether you were focused on what you should have
been focused on… or whether you had succumbed to one of the greatest of
business maladies of all time: the pernicious Color Green Syndrome.

To put you in the mood to deal with this problem and to root it out of your business
and life, I’m calling up Stevie Wonder, particularly his 1982 song "Do I Do". (Go
find it in any search engine; use the long — 10 1/2 minute — version that features
Dizzy Gillespie.) It’s guaranteed to get you up, breathing deep, gliding across your
floor with a practised dexterity you didn’t know was in you. Good! For this article
and the resurrection of your business you need all the right moves… and Stevie
is going to help you get them… as I am.

Are you suffering from The Color Green Syndrome? I bet you are… and it’s killing
you.

What is this condition that’s worse than any plague, that’ll knock you for a loop
faster than any flu… yea verily, that will cripple your enterprises more assuredly
than the IRS or any other government intervention? Listen, my children, and you
shall learn it here, find out how to perceive it, deal with it, eradicate it forever and so
soar….

The heart and soul of your business is two things, just two things you must know
and do EVERY single day without fail, every day that is when you want to use your
business for what your business is for: making money, making money, oh yes,
making money. Ou la la!

Okay, let’s dig in, in the spirit of medical research and solution. The two things you
must do EVERY day in your business are to 1) generate prospects and 2) close those
prospects. Nothing — absolutely NOTHING — is as fundamental to your success as
this. So, let’s take a sustained gander at what you did yesterday to grow your business
and reap rewards from it… and whether The Color Green Syndrome laid you low.

How the Syndrome got its name.

According to my trusty and much used dictionary, syndrome is defined as an aggregate
or set of concurrent symptoms together indicating the presence and nature of a disease.
One of the most destructive and insidious of these syndromes is the subject of this
article. Here’s how it was discovered and named.

A person not unlike you came to visit me one day, asserting with vehemence and
vigor that he wanted to make money online. To do so he knew he needed
tools, training, traffic and ongoing help, and he paid me to provide them. I got down
to business with a will; I am a man who believes in action, action now… and so in
due course I presented him with a website that was 100% focused on stopping
prospects in their tracks, motivating them to take notice, leave complete follow-up
details (the better to have and develop those essential prospect lists) … and move like
greased lightning to get the stupendous offer I had persuaded him to make.

But things, begun so auspiciously, slowed to a snail’s pace — or slower — at this
moment. Why? "Because the green you selected for the background color isn’t the
green I want. Show me some others."

And so began the descent into madness and the unraveling of a great enterprise
with a killer website standing at the ready to make lucre, and a lot of it.

The client didn’t like the green… but wanted to show his partner… who definitely
didn’t like the green…

One requested one green; the other requested another. And while they reviewed,
considered and discussed the virtues and winning attributes of greens ranging from
apple green… chartreuse… hunter green… Islamic green…. fern green… Paris
green… Shamrock green and several dozen other greens, far more greens than either
you, me, or the customer even knew existed… their business stopped. So important
was getting just the precise shade that all other matters, including the prosaic little
matter of generating prospects, closing prospects, making money fell by the wayside…
prospects ungenerated, offers unmade, sales non existent… until just the right green
surfaced, was seen, discussed, selected, and shown off.

"So sad, but what has this to do with me?", you ask.

You will recall that a syndrome is an aggregate of symptoms… and so it is here. The
Color Green Syndrome can easily morph into any of the following conditions:

"I cannot generate prospects, call prospects, close prospects, until…"

* I have 2 cups of coffee, not a drop more or less;

* I have watched my favorite television program, never missing a minute or an
episode:

* My dog is walked, my newspaper read, my toast prepared just so (and oh if
my favorite jam is gone).

"I cannot generate prospects, call prospects, close prospects until I’ve…."

* called my children;

* fluffed my pillows;

* considered lunch and dinner menus.

And several million other situations, conditions, "really important things" that
(by definition and sanctified usage) are important, way more important than
doing what’s necessary to generate prospects… contact prospects… close and
make deals with prospects.

Don’t say you aren’t subject to this malady. This is Dr. Lant you’re talking to, your
friend, ultimate realist…. and we both know better, don’t we? You’ve got a bad case…
and blaming it on the recession just passed — or anything else — just isn’t good enough….

So, unless you’re prepared to let The Color Green Syndrome (in any of its many
manifestations) continue to undermine your business, you’ve got to change your
ways… today… and I’ve asked Stevie Wonder to assist.

START with the two essential money-making activities — generating leads,calling
leads — BEFORE you do ANYTHING else. Treat the prospects you’ll generate
like this:

"When I see you on the street
My whole body gets weak."

In short treat that all -important prospect like the lover you cannot wait a single
minute to contact… and make this kind of offer:

"Yes I got some honey suckle chocolate dripping kisses full of love for you."

Go on, try it. It’s the only way to eradicate The Color Green Syndrome and focus
on the only green that matters in business… the green backs your new moves
and attitude are sure to deliver. Now turn up Stevie Wonder… and dance! After
all, as soon as you generate and call all those prospects, you’re going to make a
whole lot of money today…. and that calls for boogie!

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses.

Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. http://www.worldprofit.com